Itsy Sandwich Stores are a high-end sandwich chain based in Aberdeen, Scotland. Their motto is to 'say goodbye to the soggy triangle' and say hello to gourmet business lunches and sandwich breaks.
Itsy came to us with a simple brief, they wanted a fun and vibrant site design that encapsulates to feel of their company. After much research, development and client feedback the 'Monty Python' style route chosen to hero the Itsy offering. Born from this is the glorious fantasy landscape that is itsyworld.co.uk, featuring angelic 'winged' sandwich buns, giant panda's strangely placed objects to create the surreal environment.
The Itsy brand welcomed great copy such as renaming the Twitter feed, 'bird food' and referring to their social network as their 'family tree' - to create an imaginative playful image hat Itsy is an adventure in a sandwich, not like any ordinary high street sandwich.Graphic Design, Illustration, Web Design2012
SeventyNinePR approached us to create the visuals for an online tool to help schools quickly and effectively screen for and manage schoolchildren with Visual Stress which affects literacy.
The website is aimed at school children of all ages and is designed to be a fun exercise rather than a test. Micro sites visually tailored to 7 - 10 year olds and 11 - 16 year olds. The site was created working alongside the opticians to get correct level of detail and application for schoolchildren.
The project was creatively directed by Studio LeighLeigh, with credits to Lee Garton and Luke Kurbalija (www.madebyedit.com). Produced creative content only, no build or developmentCreative Direction, Graphic Design, Web Design2012
Domino's Domigoals app was a huge success in the summer of 2012, so much so that I was commissioned to produce data visualisation using the impressive statistics behind the apps success after the Fifa European Championships in 2012.
The app was the brainchild of Big Communications, a full service design agency based in the midlands, UK. The app worked alongside the European Championships, when a goal was scored, a user would log in to their app and hit the 'goal' button, and the first few thousand that did this for each goal received discounts on their next pizza purchase from Dominos. Nifty!
The data shows the success of the operation during the summer of 2012, including social networking successes as well as financial gains - all using a football themed graphic langauge within the Domino's brand look & feel.
This is mainly used as a marketing tool for both Big Communicartions and Dominos Pizza to help gain recognition of the success of the product in order to build a bigger and better application.Graphic Design, Information Architecture, Web Design2013