Domino's Domigoals app was a huge success in the summer of 2012, so much so that I was commissioned to produce data visualisation using the impressive statistics behind the apps success after the Fifa European Championships in 2012.
The app was the brainchild of Big Communications, a full service design agency based in the midlands, UK. The app worked alongside the European Championships, when a goal was scored, a user would log in to their app and hit the 'goal' button, and the first few thousand that did this for each goal received discounts on their next pizza purchase from Dominos. Nifty!
The data shows the success of the operation during the summer of 2012, including social networking successes as well as financial gains - all using a football themed graphic langauge within the Domino's brand look & feel.
This is mainly used as a marketing tool for both Big Communicartions and Dominos Pizza to help gain recognition of the success of the product in order to build a bigger and better application.Graphic Design, Information Architecture, Web Design2013
An infographic for Arena Quantum on behalf of lovethegarden.com displaying the power of the green effect from gardening on our environment.
The first graphic is a 'directors cut' using elements from previous discarded versions of the graphic to create a larger graphic more representational of the look and feel I wanted to go for. The second graphic is the final graphic after client amends.
Commissioned by Arena Quantum for lovethegarden.com
Now featured in international design journal IdN Extra 07: Infographics issue.Graphic Design, Illustration, Information Architecture2012
Did you ever wonder how long it would take to drive around the sun, which countries are in Britain’s top 10 holiday destinations or why your hand palms and buttocks are more difficult to tan than other body parts? Did you know that on average, Britons take 3.2 holidays a year, that people between the age of 15-24 travel significantly more than other generations or that sunscreen will make your tan last longer?
Over the years, Airtours has gathered a lot of fascinating information about British holiday habits and our favourite destinations from a great variety of sources such as NASA, the World Health Organization, Cancer Research UK, UNdata and MetOffice. Because many of these facts are very interesting if you’re looking for all-inclusive holidays, they decided to launch “Destination Sunshine”, an info graphic, designed by Studio LeighLeigh, crammed with unique knowledge and advice about holiday destinations, the sun, burning, tanning and much more.
All concepts, illustrations and graphics were designed and produced by Studio LeighLeigh on behalf of Arena Quantum for Airtours.Graphic Design, Illustration, Information Architecture2012
Itsy Sandwich Stores are a high-end sandwich chain based in Aberdeen, Scotland. Their motto is to 'say goodbye to the soggy triangle' and say hello to gourmet business lunches and sandwich breaks.
Itsy came to us with a simple brief, they wanted a fun and vibrant site design that encapsulates to feel of their company. After much research, development and client feedback the 'Monty Python' style route chosen to hero the Itsy offering. Born from this is the glorious fantasy landscape that is itsyworld.co.uk, featuring angelic 'winged' sandwich buns, giant panda's strangely placed objects to create the surreal environment.
The Itsy brand welcomed great copy such as renaming the Twitter feed, 'bird food' and referring to their social network as their 'family tree' - to create an imaginative playful image hat Itsy is an adventure in a sandwich, not like any ordinary high street sandwich.Graphic Design, Illustration, Web Design2012
An interior full wall infographic / illustration to inform and educate youths on the benefits of recycling and the damage we are causing to the planet.
Printed on to 2 meter high strips of plywood then drilled onto the walls of Hanley Youth Center in Stoke-On-Trent. The idea was to take futuristic typography and graphics and mix them up with visualised data and facts about recycling and energy misuse.
Commissioned by Innersmile for Stoke City Youth ServicesInformation Architecture, Graphic Design, Interior Design2011
A set of 40 double-sided sheets commemorating one of the greatest designs to ever grace our skies, the Concorde.
These were produced as part of the ongoing ReSite project in Australia. Designed with a 70's instruction manual feel in mind, the idea is to inform the viewer about the Concorde and it's achievements, celebrating it's ingenuity and allow the viewer to participate in following the instructions to construct an origami version of the Concorde on the same sheet. The instructions and design has been produced so that the origami folds can be made without obstructing the participant's view of the instructions at any point. A fold by fold diagram set is on the front cover, which pairs up to colour coded, numbered fold lines on the reverse.
What is ReSite?
ReSite is a monthly collection of 40 A5 sheets that has contributors from all over the globe. The idea behind ReSite is simple, anyone can be involved, all you have to do is produce something on or with an A5 sheet of whatever material you choose (providing it is flat for postage) and it must have some level of human interactivity.Graphic Design, Typography, Origami2010
An infographic for Arena Quantum on behalf of lovethegarden.com displaying latest trends in 'growing your own' fruit and veg in the UK.
Commissioned by Arena Quantum for lovethegarden.comInformation Architecture, Design, Illustration2011
Educating today's youth on the most infuential popular music artists of the last 50 years.
An set of exhibition / infographic interior walls designed using data for the most influential artists of the last 50 years, including infographics for the fastest selling albums, top 10 albums and singles ever sold in the UK as well as a summary of the best albums from each decade as voted by NME and Q music.
Commissioned by Innersmile for Stoke-On-Trent Youth ServiceGraphic Design, Interior Design, Information Architecture2011
An info-graphic broadsheet insert mapping the effects of the Three Gorges dam, the largest hydro-power project in the world, on it's surrounding environment along the Yangtze River in China.Graphic Design, Illustration, Information Architecture2011
See the relationship between sunshine, life expectancy and satisfaction across the world. A travel infographic from Fly Thomas Cook.
Commissioned by Arena Quantum for Fly Thomas CookInformation Architecture, Graphic Design, Illustration2011
An innovative re-design for the album sleeve of CUT /// COPY's In Ghost Colours LP. Inspired by CUT /// COPY's euphoric and melodic music, night-shot light based photography techniques were employed to create the magical, almost mysteriously fantasy imagery.Packaging, Photography, Graphic Design2010
Capturing the essence of China within Packmoor ‘Uth’ Center was the sixth of the eleven youth centers Stoke-On-Trent council had commissioned Innersmile to revamp. I was commisioned to produce a China area within the youth center.
Commissioned by Innersmile for Stoke-On-Trent Youth ServiceIllustration, Interior Design, Graphic Design2010